{"id":20042,"date":"2024-09-09T18:24:18","date_gmt":"2024-09-09T17:24:18","guid":{"rendered":"https:\/\/www.marchelove.it\/vergara\/"},"modified":"2026-03-23T17:03:14","modified_gmt":"2026-03-23T16:03:14","slug":"vergara","status":"publish","type":"post","link":"https:\/\/www.marchelove.it\/en\/vergara\/","title":{"rendered":"La vergara"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20042\" class=\"elementor elementor-20042 elementor-2491\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"xts-negative-gap elementor-element elementor-element-702a111d e-flex e-con-boxed xts-section-disabled e-con e-parent\" data-id=\"702a111d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f27f6 xts-scheme-inherit xts-textalign-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e9f27f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The Marchigian Woman Who Rules (with Style)<\/b><\/p><p>It\u2019s not just a legendary figure, but a true institution in the valleys of the Marche: an irresistible mix of authority, wisdom, and charisma. But who was \u2014 and who is \u2014 really <strong>la Vergara<\/strong>? And why does the sound of the word, especially in the Maceratese dialect, feel so powerful?<\/p><p><strong>Etymology of the Word Vergara: \u201cA Matter of Power\u201d<\/strong><br \/>The term probably derives from <em>\u201cverga\u201d<\/em> (<em>or Latin vervecarius \u201cshepherd\u201d, from vervex -\u0113cis \u201cram\u201d<\/em>). In the Maremma area and central Italian regions, the masculine <em>\u201cvergaro\u201d<\/em> (or \u201cverg\u00e0io\u201d) was common, referring to \u201cthe one who tends the flock.\u201d But in the Marche, <strong>Vergara<\/strong> took on a much deeper and complex meaning: the Vergara was the woman at the head of the management of Marchigian peasant families between the late 19th and early 20th centuries.<\/p><p><a href=\"https:\/\/www.marchelove.it\/prodotto\/la-maglietta-de-la-vergara\/\" target=\"_blank\" rel=\"noopener\">La Vergara<\/a> was the true strength of the peasant family. If the husband, <a href=\"https:\/\/www.marchelove.it\/prodotto\/la-maglietta-de-lu-contadi\/\" target=\"_blank\" rel=\"noopener\"><em>lo Contad\u00ec<\/em><\/a>, brought home the money, it was she who managed everything: from finances to provisions for self-consumption, from household decisions to choices about the family\u2019s future. In a society where the system was essentially matriarchal, the Vergara not only ran the household but determined every practical and logistical aspect of daily life. Her role was central: in addition to managing the family income, she was responsible for producing essential goods such as food, clothing, and linen, ensuring the family\u2019s self-sufficiency. She decided everything, without needing anyone\u2019s approval.<\/p><p><strong>She can be seen as a symbol of a woman who not only manages but leads with relentless determination. In the contemporary world, we talk about \u201cmanagers\u201d \u2014 well, in the Marche, this role has existed for centuries, and she embodies it: the Vergara.<\/strong><\/p><p>In the Maceratese dialect, this term takes on a special, almost solemn sound. When you hear it spoken, it feels like a declaration of power: \u201cla Vergara.\u201d It doesn\u2019t refer merely to a woman running a household, but to a true leader who keeps everything under control with her natural charisma. Her presence is so strong that even lo Contad\u00ec often bows to her judgment.<\/p><p>And beware, don\u2019t make a mistake! The Vergara isn\u2019t afraid to raise her finger and speak her mind. Her scoldings are famous, often accompanied by typical phrases like: <em>\u201cMa come te si \u2018rvistita?\u201d<\/em> (literally, \u201chow are you dressed?\u201d), a sentence capable of undoing even the most fashionable outfit.<\/p><p><em>*Historical-Folklore Curiosity:<br \/>An ancient tradition saw, on the occasion of a wedding, the mother-in-law welcoming the vergara (new bride) into her home and offering her three symbolic objects: a \u201cconocchia\u201d (spindle), a piece of bread, and three grains of coarse salt to symbolize the \u201cvirtues\u201d the woman should possess. The spindle represented skill in spinning and weaving, the bread represented cooking, and the three grains of salt indicated she should always act \u201ccum grano salis\u201d (with common sense). After presenting these gifts, the mother-in-law addressed the daughter-in-law: \u201cFija in questa cassa c&#8217;\u00e8 la pace\u201d (\u201cDaughter, in this house there is peace\u201d), to which she replied: \u201cSe ce la troo ce la lascio\u201d (\u201cIf it is true, I will make sure to keep it\u201d).<\/em><\/p><p><strong>The Contemporary Vergara Between Tradition and Modernity<\/strong><br \/>In an era where everyone talks about female empowerment, Marchigian women know that the concept has been rooted in their traditions for generations. Today\u2019s Vergara is a woman who balances modernity with respect for her roots. She can manage a career, a family, and even social relationships with innate elegance, always with that touch of pragmatism unique to Marchigian life.<\/p><p><em>For further insights on the figure of the Vergara and the Marchigian Woman, we recommend: <\/em><a href=\"https:\/\/vitaminevaganti.com\/2020\/11\/28\/15932\/\" target=\"_blank\" rel=\"noopener\">Visit the link<\/a><\/p><p><em>Angeletti C., La Vergara. Folkloric digression on the \u2018woman manager\u2019 of a hundred years ago, SICO Editore 1995. <\/em><a href=\"https:\/\/www.consiglio.marche.it\/informazione_e_comunicazione\/pubblicazioni\/quaderni\/pdf\/174.pdf\" target=\"_blank\" rel=\"noopener\">View PDF<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"xts-negative-gap elementor-element elementor-element-2e18bcb e-flex e-con-boxed xts-section-disabled e-con e-parent\" data-id=\"2e18bcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ee8e5 elementor-widget elementor-widget-spacer\" data-id=\"d2ee8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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add_to_cart_button xts-add-to-cart\" data-product_id=\"20906\" data-product_sku=\"\" aria-label=\"Select options for &ldquo;The La Vergara T-shirt&rdquo;\" rel=\"nofollow\"><span>Select options<\/span><\/a><button class=\"woosw-btn woosw-btn-20906\" data-id=\"20906\" data-product_name=\"The La Vergara T-shirt\" data-product_image=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2024\/09\/maglietta_vergara_01-400x400.jpg\" aria-label=\"Add to wishlist\">Add to wishlist<\/button>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"xts-product-footer-actions\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"xts-compare-btn xts-action-btn xts-style-icon\">\n\t<a href=\"https:\/\/www.marchelove.it\/compara\/\" rel=\"nofollow\" data-added-text=\"Compare products\" data-id=\"20906\">\n\t\tCompare\t<\/a>\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div class=\"xts-col\" data-loop=\"3\">\n\t\t\t\t\t\t\t\t<div class=\"xts-product product type-product post-20620 status-publish last instock product_cat-li-parendi-role-coaster has-post-thumbnail taxable shipping-taxable purchasable product-type-simple\" data-id=\"20620\">\n\t\t\t\t\t\n<div class=\"xts-product-thumb\">\n\t<a href=\"https:\/\/www.marchelove.it\/en\/prodotto\/vergara-playful-coaster-place-marker\/\" class=\"xts-product-link xts-fill\" aria-label=\"Vergara \u2013 playful coaster &#038; place marker\"><\/a>\n\n\t\t\t<div class=\"xts-product-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-600x600.webp\" class=\"attachment-medium size-medium wp-image-20619\" alt=\"\" srcset=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-600x600.webp 600w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-400x400.webp 400w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-768x768.webp 768w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-1536x1536.webp 1536w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-1000x1000.webp 1000w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-1320x1320.webp 1320w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-500x500.webp 500w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-900x900.webp 900w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07.webp 1800w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n<div class=\"xts-product-content\">\n\t<div class=\"xts-product-swatches-wrapper\"><\/div>\n\t\t\t\n<div class=\"xts-wishlist-btn xts-action-btn xts-style-icon\">\n\t<a href=\"https:\/\/www.marchelove.it\/wishlist\/\" data-key=\"e1803c977f\" data-product-id=\"20620\" rel=\"nofollow\" data-added-text=\"Browse Wishlist\">\n\t\tAdd to wishlist\t<\/a>\n<\/div>\n\t\t\t\t<h2 class=\"woocommerce-loop-product__title xts-entities-title\">\n\t\t\t<a href=\"https:\/\/www.marchelove.it\/en\/prodotto\/vergara-playful-coaster-place-marker\/\">\n\t\t\t\tVergara \u2013 playful coaster &#038; place marker\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi>12,30<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <small class=\"woocommerce-price-suffix\">Iva incl.<\/small><\/span>\n\n\t\n\t\n\t<div class=\"xts-product-content-footer\">\n\t\t<div class=\"xts-product-content-footer-inner\">\n\t\t\t\t\t\t\t<div class=\"xts-product-add-btn\">\n\t\t\t\t\t<a href=\"\/en\/wp-json\/wp\/v2\/posts\/20042?add-to-cart=20620\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart xts-add-to-cart\" data-product_id=\"20620\" data-product_sku=\"MLTPM_11_VERGARA\" aria-label=\"Add to cart: &ldquo;Vergara \u2013 playful coaster &amp; place marker&rdquo;\" rel=\"nofollow\" data-success_message=\"&ldquo;Vergara \u2013 playful coaster &amp; place marker&rdquo; has been added to your cart\"><span>Add to cart<\/span><\/a><button class=\"woosw-btn woosw-btn-20620\" data-id=\"20620\" data-product_name=\"Vergara \u2013 playful coaster &amp; place marker\" data-product_image=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/12\/web_babbetu_07-400x400.webp\" aria-label=\"Add to wishlist\">Add to wishlist<\/button>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"xts-product-footer-actions\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"xts-compare-btn xts-action-btn xts-style-icon\">\n\t<a href=\"https:\/\/www.marchelove.it\/compara\/\" rel=\"nofollow\" data-added-text=\"Compare products\" data-id=\"20620\">\n\t\tCompare\t<\/a>\n<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>But who was \u2014 and who is \u2014 really la Vergara? And why does the sound of the word, especially in the Maceratese dialect, feel so powerful?<\/p>\n","protected":false},"author":1,"featured_media":20043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[653],"tags":[],"class_list":["post-20042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-you-say"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La vergara - Marche Love<\/title>\n<meta name=\"description\" content=\"In the Maceratese dialect, this term takes on a special, almost solemn sound. When you hear it spoken, it feels like a declaration of power: &quot;la Vergara.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marchelove.it\/en\/vergara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vergara\" \/>\n<meta property=\"og:description\" content=\"Ma chi era, e chi \u00e8, davvero la Vergara? E perch\u00e9 il suono della parola, soprattutto in dialetto maceratese, sembra cos\u00ec potente?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marchelove.it\/en\/vergara\/\" \/>\n<meta property=\"og:site_name\" content=\"Marche Love\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheloveshop\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T17:24:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T16:03:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2024\/11\/immagini_seo_fb-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/#\\\/schema\\\/person\\\/5f1854ca6fd1c2233cb1fcdec2ea2122\"},\"headline\":\"La vergara\",\"datePublished\":\"2024-09-09T17:24:18+00:00\",\"dateModified\":\"2026-03-23T16:03:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marchelove.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/blog_articolo_vergara.png\",\"articleSection\":[\"What you say\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/\",\"url\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/\",\"name\":\"La vergara - Marche Love\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/vergara\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marchelove.it\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/blog_articolo_vergara.png\",\"datePublished\":\"2024-09-09T17:24:18+00:00\",\"dateModified\":\"2026-03-23T16:03:14+00:00\",\"description\":\"In the Maceratese dialect, this term takes on a special, almost solemn sound. 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