{"id":21168,"date":"2025-11-28T18:28:53","date_gmt":"2025-11-28T17:28:53","guid":{"rendered":"https:\/\/www.marchelove.it\/lo-coa-breed-bright-minds\/"},"modified":"2026-02-21T19:47:42","modified_gmt":"2026-02-21T18:47:42","slug":"lo-coa-breed-bright-minds","status":"publish","type":"post","link":"https:\/\/www.marchelove.it\/en\/lo-coa-breed-bright-minds\/","title":{"rendered":"Lo Co\u00e0 \u2013 Breed Bright Minds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21168\" class=\"elementor elementor-21168 elementor-19622\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc0718d xts-section-stretch-content e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"7fc0718d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5ec71456 e-con-full e-flex xts-section-disabled e-con e-child\" data-id=\"5ec71456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"xts-negative-gap elementor-element elementor-element-76a0b272 e-flex e-con-boxed xts-section-disabled e-con e-parent\" data-id=\"76a0b272\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18f4db61 e-con-full e-flex xts-section-disabled e-con e-child\" data-id=\"18f4db61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9661a elementor-widget elementor-widget-image\" data-id=\"bb9661a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"810\" src=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-2000x1350.webp\" class=\"attachment-large size-large wp-image-21170\" alt=\"\" srcset=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-2000x1350.webp 2000w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-600x405.webp 600w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-768x518.webp 768w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-1536x1036.webp 1536w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-2048x1382.webp 2048w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-1000x675.webp 1000w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-1320x891.webp 1320w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-500x337.webp 500w, https:\/\/www.marchelove.it\/wp-content\/uploads\/2025\/11\/post_orizzontale_theway_ml-900x607.webp 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-593729c7 e-con-full e-flex xts-section-disabled e-con e-child\" data-id=\"593729c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5b7ce6 xts-width-100 elementor-widget elementor-widget-xts_title\" data-id=\"6d5b7ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xts_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"xts-section-heading xts-reset-mb-10 xts-reset-last xts-textalign-left\" data-animation-delay=\"\">\n\t\t\t\t\t\t\t\t\t<div class=\"xts-section-subtitle xts-textcolor-primary xts-fontsize-s\">\n\t\t\t\t\t\t<span class=\"xts-section-subtitle-text\" data-elementor-setting-key=\"subtitle\">\n\t\t\t\t\t\t\tThe new collaboration between MarcheLove and TheWay\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"xts-section-title title xts-design-default xts-fontsize-xl\">\n\t\t\t\t\t\t<span class=\"xts-section-title-text\" data-elementor-setting-key=\"title\">\n\t\t\t\t\t\t\tLo Co\u00e0 \u2013 Breed Bright Minds\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52003bb xts-scheme-inherit xts-textalign-inherit elementor-widget elementor-widget-text-editor\" data-id=\"52003bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Marchigian language has an extraordinary power: it can turn everyday images into universal concepts. This is the case of <strong>\u201cLo Co\u00e0\u201d<\/strong>, a Macerata dialect word meaning \u201cto brood\u201d\u2014the patient, warm, tireless act by which hens tend their eggs until they hatch. An ancient, daily gesture, yet full of symbolism: <strong>protection, vision, responsibility, creative waiting.<\/strong><\/p><p>And it is precisely from this gesture that the new MarcheLove graphic was born for <a href=\"https:\/\/www.thewaystart.it\/\" target=\"_blank\" rel=\"noopener\"><strong>TheWay<\/strong><\/a>, the startup incubator that every day welcomes ideas, talents, and entrepreneurial projects, guiding them toward the birth of new businesses.<\/p><p><span style=\"text-decoration: underline;\"><strong>From natural gesture to entrepreneurial act<\/strong><\/span><br \/>\u201cBrooding\u201d an egg and \u201cincubating\u201d an idea share the same pattern: a mix of care, time, dedication, and trust in the future.<br \/>TheWay chose to support MarcheLove during the crowdfunding campaign run with Regione Marche, selecting one of our company-targeted rewards. From this connection, a living, immediate collaboration emerged: creating a custom graphic that would tell their mission through the poetic language of dialect. This is how \u201cLo Co\u00e0,\u201d an ancestral gesture from rural life, becomes a metaphor for contemporary innovation.<\/p><p><span style=\"text-decoration: underline;\"><strong>Breed Bright Minds: our creative translation<\/strong><\/span><br \/>We transformed the concept into a phrase with an international resonance: Breed Bright Minds.<br \/>A hymn to growth: of ideas, people, and possibilities.<br \/>A declaration of trust in young talent.<br \/>A bridge between the wisdom of our countryside and the ecosystem of innovation.<\/p><p><span style=\"text-decoration: underline;\"><strong>A project that opens new paths<\/strong><\/span><br \/>This collaboration is just the first of a series of connections emerging between MarcheLove and local businesses.<br \/>Working with TheWay confirms how storytelling rooted in Marche culture\u2014in its words, images, and metaphors\u2014can genuinely, authentically, and surprisingly dialogue with the world of business and technology.<br \/>Because every territory that knows itself can innovate better.<br \/>And every idea, to become a business, always needs the same thing: a warm place to be brooded.<\/p><p><strong>Lo Co\u00e0 \u2013 Breed Bright Minds.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The new collaboration between MarcheLove and TheWay Lo Co\u00e0 \u2013 Breed Bright Minds The Marchigian language has an extraordinary power: it can turn everyday images into universal concepts. This is the case of \u201cLo Co\u00e0\u201d, a Macerata dialect word meaning \u201cto brood\u201d\u2014the patient, warm, tireless act by which hens tend their eggs until they hatch. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[647],"tags":[],"class_list":["post-21168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo Co\u00e0 \u2013 Breed Bright Minds - Marche Love<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marchelove.it\/en\/lo-coa-breed-bright-minds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo Co\u00e0 \u2013 Breed Bright Minds - Marche Love\" \/>\n<meta property=\"og:description\" content=\"The new collaboration between MarcheLove and TheWay Lo Co\u00e0 \u2013 Breed Bright Minds The Marchigian language has an extraordinary power: it can turn everyday images into universal concepts. This is the case of \u201cLo Co\u00e0\u201d, a Macerata dialect word meaning \u201cto brood\u201d\u2014the patient, warm, tireless act by which hens tend their eggs until they hatch. 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This is the case of \u201cLo Co\u00e0\u201d, a Macerata dialect word meaning \u201cto brood\u201d\u2014the patient, warm, tireless act by which hens tend their eggs until they hatch. 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