{"id":22520,"date":"2026-06-17T15:03:20","date_gmt":"2026-06-17T14:03:20","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/beach-bag-lo-callo-che-tte-ffiara\/"},"modified":"2026-06-17T15:03:20","modified_gmt":"2026-06-17T14:03:20","slug":"beach-bag-lo-callo-che-tte-ffiara","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/beach-bag-lo-callo-che-tte-ffiara\/","title":{"rendered":"Beach Bag \u2013 Lo Callo che tte Ffiara"},"content":{"rendered":"

Beach Bag \u2013 Lo Callo che tte Ffiara<\/p>\n

—<\/p>\n

LO CALLO CHE TTE FFIARA<\/a><\/p>\n

In the Marche region, it means that the sun doesn’t simply warm you up. It hits you. The graphic design is inspired by a dialect reinterpretation of one of the most iconic songs in post-punk history: Love Will Tear Us Apart.<\/strong> But along the Adriatic coast, the problem starts much earlier.<\/p>\n

So our own \u201ctranslation\u201d could only be:
\nLove will tear us apart. But Lo Callo che tte ffiara will melt us first.<\/strong><\/p>\n

The grey nautical stripes evoke beach cabins, seaside resorts and sun umbrellas, while the bright red print becomes the midday sun, sun-heated skin and the constant search for shade. A declaration of love for the Marche dialect, music culture and the art of surviving summer.<\/p>\n

The item<\/strong> \u2013 Beach bag made from recycled cotton<\/strong> with 75% recycled cotton and 25% recycled polyester<\/strong>. Weight 285 g\/m\u00b2<\/strong>, dimensions 49 \u00d7 37 \u00d7 14 cm. Capacity 26 L<\/strong>. Part of the LO(W)-SEA \u2013 Local Summer Chaos Collection<\/strong>. Hand screen-printed with an original MarcheLove illustration. Spacious, durable and ready to follow you through beaches, seaside promenades, markets and strategic escapes in search of cooler places.<\/p>\n

About the project \/ MarcheLove \u2013 WhatYouSay:<\/strong> This item originates from the WhatYouSay<\/em> research project on language and local identity. MarcheLove collections transform living words and expressions into contemporary objects.<\/p>\n

Discover the full story \u2192 read the article<\/a><\/p>\n

Local heat. Global beat.<\/strong><\/p>\n

It’s not just a beach bag. It’s a lifebuoy.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2600\ufe0f LO CALLO CHE TTE FFIARA –<\/strong> Adriatic summer in a single phrase. When the sun no longer warms you up: it hits hard. 285 g\/m\u00b2 cotton canvas beach bag, hand screen-printed<\/strong> as part of the LO(W)-SEA \u2013 Local Summer Chaos Collection<\/strong>.<\/p>\n

Love will tear us apart.
\nBut Lo Callo che tte ffiara will melt us first.<\/strong><\/p>\n","protected":false},"featured_media":22514,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[821,809],"product_tag":[840,838,834],"class_list":["post-22520","product","type-product","status-publish","has-post-thumbnail","product_cat-summer-chaos-collection-en","product_cat-tote-bags","product_tag-lo-callo-en","product_tag-low-sea-en","product_tag-motelodico-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\nBeach Bag \u2013 Lo Callo che tte Ffiara | MarcheLove<\/title>\n<meta name=\"description\" content=\"Beach bag "Lo Callo che tte Ffiara" by MarcheLove. Made from recycled cotton, featuring artisanal screen printing and the original Send Help graphic dedicated to the relentless heat of Adriatic summers. 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