{"id":22522,"date":"2026-06-17T15:00:24","date_gmt":"2026-06-17T14:00:24","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/beach-towel-a-ce-moro\/"},"modified":"2026-06-17T15:00:24","modified_gmt":"2026-06-17T14:00:24","slug":"beach-towel-a-ce-moro","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/beach-towel-a-ce-moro\/","title":{"rendered":"Beach Towel \u2013 A CE MORO"},"content":{"rendered":"<p><a href=\"https:\/\/www.marchelove.it\/en\/a-ce-moro\/\">A CE MORO<\/a><\/p>\n<p>In the Marche region, it&#8217;s not just a phrase. It&#8217;s a cry for help. When the sun is relentless, the air stands still and even thinking feels like too much effort, sooner or later there&#8217;s only one thing left to say: <strong>A CE MORO.<\/strong><\/p>\n<p>That&#8217;s why the chosen translation is simple: <strong>SEND HELP.<\/strong><\/p>\n<p>The graphic reinterprets this local expression as an ironic SOS coming straight from the Adriatic coast. A struggling sardine accompanies the bright red lettering, becoming the official symbol of all victims of the summer heat. The grey nautical stripes evoke the Adriatic seaside landscape, while also resembling prison bars: a visual metaphor for the sweltering heat that seems to hold you hostage.<\/p>\n<p><strong>The item<\/strong> \u2013 <strong>Beach towel made from recycled cotton<\/strong> with decorative fringes, <strong>80% recycled cotton \u2013 20% recycled polyester<\/strong>. Weight <strong>180 g\/m\u00b2<\/strong>, dimensions <strong>90 \u00d7 170 cm<\/strong>. Grey melange striped pattern. Part of the <strong>LO(W)-SEA \u2013 Local Summer Chaos Collection<\/strong>. Hand screen-printed with an original MarcheLove illustration.<\/p>\n<p><strong>About the project \/ MarcheLove \u2013 WhatYouSay:<\/strong> This item originates from the <em>WhatYouSay<\/em> research project on language and local identity. MarcheLove collections transform living words and expressions into contemporary objects.<\/p>\n<p style=\"margin-top: 1em;\">Discover the full story \u2192 <a href=\"https:\/\/www.marchelove.it\/en\/a-ce-moro\/\">read the article<\/a><\/p>\n<p><strong>Local heat. Global beat.<\/strong><\/p>\n<p><em>It&#8217;s not just a beach towel. It&#8217;s a lifeline.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>A CE MORO \u2014 SEND HELP.<\/strong> When the heat rises, the shade disappears, and even a sardine seems to have given up. <strong>90 \u00d7 170 cm beach towel, hand screen-printed<\/strong> as part of the <strong>LO(W)-SEA \u2013 Local Summer Chaos Collection<\/strong>.<\/p>\n","protected":false},"featured_media":22521,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[813,821],"product_tag":[848,838,834],"class_list":["post-22522","product","type-product","status-publish","has-post-thumbnail","product_cat-telimare-en","product_cat-summer-chaos-collection-en","product_tag-a-ce-moro-en","product_tag-low-sea-en","product_tag-motelodico-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beach Towel \u2013 A CE MORO | MarcheLove<\/title>\n<meta name=\"description\" content=\"Beach bag &quot;A CE MORO&quot; by MarcheLove. Made from recycled cotton, featuring artisanal screen printing and the original Send Help graphic dedicated to the relentless heat of Adriatic summers. Spacious, durable and designed for beach days, seaside strolls and every summer escape where shade becomes a necessity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marchelove.it\/en\/prodotto\/beach-towel-a-ce-moro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beach Towel \u2013 A CE MORO | MarcheLove\" \/>\n<meta property=\"og:description\" content=\"Beach bag &quot;A CE MORO&quot; by MarcheLove. Made from recycled cotton, featuring artisanal screen printing and the original Send Help graphic dedicated to the relentless heat of Adriatic summers. Spacious, durable and designed for beach days, seaside strolls and every summer escape where shade becomes a necessity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marchelove.it\/en\/prodotto\/beach-towel-a-ce-moro\/\" \/>\n<meta property=\"og:site_name\" content=\"Marche Love\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheloveshop\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2026\/06\/telo_mare_a_ce_moro-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/beach-towel-a-ce-moro\\\/\",\"url\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/beach-towel-a-ce-moro\\\/\",\"name\":\"Beach Towel \u2013 A CE MORO | MarcheLove\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/beach-towel-a-ce-moro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/beach-towel-a-ce-moro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marchelove.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/telo_mare_a_ce_moro-scaled.webp\",\"datePublished\":\"2026-06-17T14:00:24+00:00\",\"description\":\"Beach bag \\\"A CE MORO\\\" by MarcheLove. 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