{"id":22532,"date":"2026-06-17T14:14:47","date_gmt":"2026-06-17T13:14:47","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/beach-towel-lo-callo-che-tte-ffiara\/"},"modified":"2026-06-17T14:14:47","modified_gmt":"2026-06-17T13:14:47","slug":"beach-towel-lo-callo-che-tte-ffiara","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/beach-towel-lo-callo-che-tte-ffiara\/","title":{"rendered":"Beach Towel \u2013 Lo Callo che tte Ffiara"},"content":{"rendered":"<p><a href=\"https:\/\/www.marchelove.it\/en\/lo-callo-che-tte-ffiara\/\">LO CALLO CHE TTE FFIARA<\/a><\/p>\n<p>In the Marche region, it means that the sun doesn&#8217;t simply warm you up. It hits you. The graphic design is inspired by a dialect reinterpretation of one of the most iconic songs in post-punk history: <strong>Love Will Tear Us Apart.<\/strong> But along the Adriatic coast, the problem starts much earlier.<\/p>\n<p>So our own <strong>&#8220;translation&#8221;<\/strong> could only be:<br \/>\n<strong>Love will tear us apart. But Lo Callo che tte ffiara will melt us first.<\/strong><\/p>\n<p>The grey nautical stripes evoke beach cabins, seaside resorts and sun umbrellas, while the bright red print becomes the midday sun, sun-heated skin and the constant search for shade. A declaration of love for the Marche dialect, music culture and the art of surviving summer.<\/p>\n<p><strong>The item<\/strong> \u2013 <strong>Beach towel made from recycled cotton<\/strong> with decorative fringes, <strong>80% recycled cotton \u2013 20% recycled polyester<\/strong>. Weight <strong>180 g\/m\u00b2<\/strong>, dimensions <strong>90 \u00d7 170 cm<\/strong>. Grey melange striped pattern. Part of the <strong>LO(W)-SEA \u2013 Local Summer Chaos Collection<\/strong>. Hand screen-printed with an original MarcheLove illustration.<\/p>\n<p><strong>About the project \/ MarcheLove \u2013 WhatYouSay:<\/strong> This item originates from the <em>WhatYouSay<\/em> research project on language and local identity. MarcheLove collections transform living words and expressions into contemporary objects.<\/p>\n<p style=\"margin-top: 1em;\">Discover the full story \u2192 <a href=\"https:\/\/www.marchelove.it\/en\/lo-callo-che-tte-ffiara\/\">read the article<\/a><\/p>\n<p class=\"isSelectedEnd\"><strong>Local heat. Global beat.<\/strong><\/p>\n<p><em>It&#8217;s not just a beach towel. It&#8217;s a lifeline.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2600\ufe0f <strong>LO CALLO CHE TTE FFIARA &#8211; <\/strong>Adriatic summer in a single phrase. When the sun no longer warms you up: it hits hard. <strong>90 \u00d7 170 cm beach towel, hand screen-printed<\/strong> as part of the <strong>LO(W)-SEA \u2013 Local Summer Chaos Collection<\/strong>.<\/p>\n<p><strong>Love will tear us apart.<br \/>\nBut Lo Callo che tte ffiara will melt us first.<\/strong><\/p><\/p>\n","protected":false},"featured_media":22531,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[813,821],"product_tag":[840,838,834],"class_list":["post-22532","product","type-product","status-publish","has-post-thumbnail","product_cat-telimare-en","product_cat-summer-chaos-collection-en","product_tag-lo-callo-en","product_tag-low-sea-en","product_tag-motelodico-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beach Towel \u2013 Lo Callo che tte Ffiara | MarcheLove<\/title>\n<meta name=\"description\" content=\"Lo Callo che tte Ffiara beach towel by MarcheLove. Made from recycled cotton and hand screen-printed with the original Lo Callo che tte Ffiara graphic inspired by the relentless heat of Adriatic summers. A soft, lightweight and ironic tribute to Marche dialect, seaside culture and the art of surviving the hottest days of the year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marchelove.it\/en\/prodotto\/beach-towel-lo-callo-che-tte-ffiara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beach Towel \u2013 Lo Callo che tte Ffiara | MarcheLove\" \/>\n<meta property=\"og:description\" content=\"Lo Callo che tte Ffiara beach towel by MarcheLove. Made from recycled cotton and hand screen-printed with the original Lo Callo che tte Ffiara graphic inspired by the relentless heat of Adriatic summers. 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