{"id":22558,"date":"2026-06-09T18:14:02","date_gmt":"2026-06-09T17:14:02","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/mini-tote-bag-les-friche\/"},"modified":"2026-06-09T18:14:02","modified_gmt":"2026-06-09T17:14:02","slug":"mini-tote-bag-les-friche","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/mini-tote-bag-les-friche\/","title":{"rendered":"Mini Tote Bag \u2013 Le(s) Friche"},"content":{"rendered":"<p class=\"p1\"><b>Le(s) Friche<\/b><\/p>\n<p class=\"p1\"><b>The Word \u2013<\/b> \u201cFriche\u201d is a word from the Marche dialect (Macerata and Fermo areas) used to refer to little girls and young girls. But it is not just a nickname: it tells a story of character, liveliness, and a certain local cleverness.<\/p>\n<p class=\"p1\"><b>The Landscape \u2013<\/b> In the Marche region, the friche are the protagonists of village squares and courtyards: curious, sharp, and independent. The word carries affection and irony, but also the recognition of a strong personality from an early age. A fragment of everyday life that becomes language.<\/p>\n<p class=\"p1\"><b>The Translation \u2013<\/b> <b>Le(s) Friche \u2013 C\u2019est Chic.<\/b><\/p>\n<p class=\"p1\"><b>The Play \u2013<\/b> The word meets pop culture and becomes a mash-up: from Marche dialect to 1970s disco. A direct reference to \u201cLe Freak, C\u2019est Chic\u201d that transforms the friche into contemporary icons, somewhere between global glamour and local folklore.<\/p>\n<p class=\"p1\"><b>The Visual Interpretation \u2013<\/b> The graphic design plays with dynamic lettering built through positive and negative space, creating rhythm and visual movement, enriched with floral details that add lightness and a playful pop touch. At the center appears the protagonist: the \u201cfrica\u201d, a chic and contemporary character, confident and effortlessly cool. A figure that embodies the spirit of young girls \u2014 lively, independent, and stylish \u2014 transforming a village word into a visual icon where irony, fashion, and identity meet. Part of the <i>WhatYouSay<\/i> research project on the language of places.<\/p>\n<p class=\"p1\"><b>The Object \u2013<\/b> The perfect accessory for those who love to shine, with an irony that mixes Chanel attitude and Marche grandma energy: <i>Le(s) Friche (C\u2019est Chic).<\/i><\/p>\n<p class=\"p1\">A fresh, lightweight mini tote with a strong identity: street, pop, and irresistibly local.<\/p>\n<p class=\"p1\">Black mini tote bag in <b>100% organic cotton canvas<\/b>, heavyweight fabric <b>340 g\/m\u00b2<\/b>, designed to accompany you everywhere. Lightweight, durable, and versatile, it is perfect for concerts, festivals, aperitifs, spontaneous trips, and days on the move. To carry your essentials \u2014 and a little piece of your personality.<\/p>\n<p class=\"p1\">Hand screen-printed artwork, original MarcheLove illustration.<\/p>\n<p class=\"p1\"><b>Dimensions<\/b><br \/>\nHeight: 21 cm<br \/>\nLength: 26 cm<br \/>\nWidth: 10 cm<\/p>\n<p class=\"p1\"><b>Project Note \/ Marche Love \u2013 WhatYouSay:<\/b> This object originates from the <i>WhatYouSay<\/i> research project on language and territorial identity. Marche Love collections transform living words into contemporary forms.<\/p>\n<p class=\"p1\">Discover the full story \u2192 <a href=\"https:\/\/www.marchelove.it\/en\/\">read the article<\/a><\/p>\n<p class=\"p1\"><b>Local heat. Global beat.<\/b><\/p>\n<p class=\"p1\"><b>Not just a tote bag. A way of being.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udda4 <strong>Le(s) Friche \u2013 C\u2019est Chic<\/strong> \u2014 Marche dialect meets disco vibes.<\/p>\n<p>A pop-chic hand tote bag dedicated to the <strong>\u201cfriche\u201d<\/strong>: smart, stylish, and lively girls with attitude.<\/p>\n<p>A tribute to <strong>\u201cLe Freak, C\u2019est Chic\u201d by Chic<\/strong>, reimagined through the Marche dialect word <strong>friche<\/strong> (spirited, sharp, and quick-minded young girls). A celebration of style, personality, and the brilliance of the Marche region.<\/p>\n","protected":false},"featured_media":22555,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[824,814,809,673],"product_tag":[677,829],"class_list":["post-22558","product","type-product","status-publish","has-post-thumbnail","product_cat-friche-strolleche-en","product_cat-pochette-en","product_cat-tote-bags","product_cat-vardasci-collection-en","product_tag-les-friche-en","product_tag-vardasci-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le(s) Friche \u2013 C\u2019est Chic | MarcheLove Pop Dialect Tote Bag<\/title>\n<meta name=\"description\" content=\"Discover the Le(s) Friche tote bag by MarcheLove: ironic, pop, and chic. A playful take on Marche dialect, dedicated to the most lively and spirited girls.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marchelove.it\/en\/prodotto\/mini-tote-bag-les-friche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le(s) Friche \u2013 C\u2019est Chic | MarcheLove Pop Dialect Tote Bag\" \/>\n<meta property=\"og:description\" content=\"Discover the Le(s) Friche tote bag by MarcheLove: ironic, pop, and chic. A playful take on Marche dialect, dedicated to the most lively and spirited girls.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marchelove.it\/en\/prodotto\/mini-tote-bag-les-friche\/\" \/>\n<meta property=\"og:site_name\" content=\"Marche Love\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheloveshop\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2026\/06\/borsetta_-friche_f.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/mini-tote-bag-les-friche\\\/\",\"url\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/mini-tote-bag-les-friche\\\/\",\"name\":\"Le(s) Friche \u2013 C\u2019est Chic | MarcheLove Pop Dialect Tote Bag\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/mini-tote-bag-les-friche\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/mini-tote-bag-les-friche\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marchelove.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/borsetta_-friche_f.webp\",\"datePublished\":\"2026-06-09T17:14:02+00:00\",\"description\":\"Discover the Le(s) Friche tote bag by MarcheLove: ironic, pop, and chic. 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