{"id":22723,"date":"2026-06-22T15:12:03","date_gmt":"2026-06-22T14:12:03","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/postcard-eh-sci-no\/"},"modified":"2026-06-22T15:12:03","modified_gmt":"2026-06-22T14:12:03","slug":"postcard-eh-sci-no","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/postcard-eh-sci-no\/","title":{"rendered":"Postcard &#8211; Eh Sci No"},"content":{"rendered":"<h3 data-section-id=\"17nyu6r\" data-start=\"1008\" data-end=\"1025\"><span role=\"text\"><strong data-start=\"1012\" data-end=\"1025\">Eh Sci No<\/strong><\/span><\/h3>\n<p data-start=\"1026\" data-end=\"1053\"><strong data-start=\"1026\" data-end=\"1053\">The Marchean oxymoron.<\/strong> Some expressions cannot be translated. They can only be experienced. <strong data-start=\"1130\" data-end=\"1143\">Eh Sci No<\/strong> is one of them. Three words that bring together two opposites: <strong data-start=\"1208\" data-end=\"1220\">yes and no.<\/strong> Affirmation and negation. Confirmation and doubt. A small linguistic paradox that perfectly tells a certain Marche way of communicating: direct but ironic, practical but full of nuances.<\/p>\n<p data-start=\"1424\" data-end=\"1672\">This postcard is born from the <strong data-start=\"1461\" data-end=\"1489\">WhatYouSay by MarcheLove<\/strong> research on language and local identity: not the classic postcard landscape, but a <strong data-start=\"1582\" data-end=\"1605\">landscape made of words<\/strong>, built from sounds, intentions and unique ways of interpreting the world.<\/p>\n<p data-start=\"1674\" data-end=\"1745\">The meaning of <strong data-start=\"1692\" data-end=\"1705\">Eh Sci No<\/strong> is not only in the words, but in the tone.<\/p>\n<p data-start=\"1747\" data-end=\"1762\">It can mean: <em data-start=\"1764\" data-end=\"1781\">&#8220;Of course yes.&#8221;<\/em> <em data-start=\"1784\" data-end=\"1802\">&#8220;Obviously not.&#8221;<\/em> <em data-start=\"1805\" data-end=\"1826\">&#8220;What kind of question is that?&#8221;<\/em> <em data-start=\"1829\" data-end=\"1844\">&#8220;Yes, but&#8230;&#8221;<\/em> <em data-start=\"1847\" data-end=\"1871\">&#8220;Come on, don&#8217;t be ridiculous.&#8221;<\/em> It depends on how you say it. And that is exactly its power: it is not an answer, it is an attitude.<\/p>\n<p data-start=\"1974\" data-end=\"2043\">The <strong data-start=\"1977\" data-end=\"1984\">sci<\/strong> affirms. The <strong data-start=\"1999\" data-end=\"2005\">no<\/strong> denies. The <strong data-start=\"2016\" data-end=\"2022\">eh<\/strong> keeps everything together.<\/p>\n<p data-start=\"2045\" data-end=\"2229\">A small impossible balance that tells the Marche ability to live with contradictions: tradition and change, practicality and imagination, reserve and irony. Because in the Marche, even saying yes can need a no. A postcard dedicated to the most brilliant oxymoron of the Marche dialect. And if someone does not understand? The answer is already ready: <strong data-start=\"2435\" data-end=\"2449\">Eh Sci No!<\/strong><\/p>\n<p data-start=\"1670\" data-end=\"1880\"><strong data-start=\"1670\" data-end=\"1691\">Product details<\/strong><br data-start=\"1691\" data-end=\"1694\" \/>Illustrated postcard printed on 350 gsm matte coated paper.<br data-start=\"1755\" data-end=\"1758\" \/>Size: 16.5 \u00d7 12.5 cm.<br data-start=\"1782\" data-end=\"1785\" \/>High-quality print, perfect to send, collect or use as a small decorative artwork.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una cartolina illustrata che racconta le Marche attraverso una parola, un\u2019espressione, un frammento di identit\u00e0. <strong>Un piccolo paesaggio linguistico da spedire, collezionare o appendere.<\/strong><\/p>\n<p><strong data-start=\"622\" data-end=\"635\">Eh Sci No<\/strong> is the masterpiece of Marchean balance: a yes that sounds like a no, a no that hides a yes, an expression impossible to translate but instantly recognizable to anyone who hears it. Irony, practicality and contradiction in three words.<\/p>\n<p><br data-start=\"867\" data-end=\"870\" \/><strong><em data-start=\"888\" data-end=\"963\">Yes. But in marchigiano, we affirm by denying. Like a nod wearing shades.<\/em><\/strong><\/p>\n","protected":false},"featured_media":22721,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[672,826],"product_tag":[834,854],"class_list":["post-22723","product","type-product","status-publish","has-post-thumbnail","product_cat-now-i-tell-you","product_cat-cartoline-en","product_tag-motelodico-en","product_tag-cartoline-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Postcard - Eh Sci No - Marche Love<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marchelove.it\/en\/prodotto\/postcard-eh-sci-no\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postcard - Eh Sci No - Marche Love\" \/>\n<meta property=\"og:description\" content=\"Una cartolina illustrata che racconta le Marche attraverso una parola, un\u2019espressione, un frammento di identit\u00e0. Un piccolo paesaggio linguistico da spedire, collezionare o appendere.  Eh Sci No is the masterpiece of Marchean balance: a yes that sounds like a no, a no that hides a yes, an expression impossible to translate but instantly recognizable to anyone who hears it. Irony, practicality and contradiction in three words.  Yes. But in marchigiano, we affirm by denying. 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