{"id":22743,"date":"2026-06-19T16:36:48","date_gmt":"2026-06-19T15:36:48","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/postcard-jemo-a-loreto\/"},"modified":"2026-06-19T16:36:48","modified_gmt":"2026-06-19T15:36:48","slug":"postcard-jemo-a-loreto","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/postcard-jemo-a-loreto\/","title":{"rendered":"Postcard &#8211; Jemo a Loreto"},"content":{"rendered":"<p><strong>Jemo a pigli\u00e0 l&#8217;acqua vene\u2013detta.<\/strong><\/p>\n<p>Some objects tell the story of a place better than any postcard could. In the Marche, one of them is the small bottle of blessed water from Loreto.<\/p>\n<p>Small, transparent, often decorated with embossed details, little stars, hearts or images of the Madonna of Loreto, it has accompanied the everyday life of thousands of people for generations. You can find it in grandmothers\u2019 homes, drawers, cars, bags and wallets. Sometimes it is used, sometimes it simply stays there \u2014 like a reassuring presence.<\/p>\n<p>This postcard comes from <strong>WhatYouSay by MarcheLove<\/strong>, a research project exploring language and local identity: not the classic postcard landscape, but a <strong>landscape of words and symbols<\/strong>, made of objects, gestures and shared traditions.<\/p>\n<p><strong>&#8220;Jemo a Loreto&#8221;<\/strong> does not simply indicate a destination. It is a phrase that contains a collective ritual, a family trip, a tradition passed down through generations. A small journey that often ends with returning home carrying bottles to give to relatives, friends and neighbours.<\/p>\n<p>Beyond its religious meaning, these little bottles represent a form of belonging. A bridge between those who stayed and those who left, between family memories and local identity, between the sacred and everyday life.<\/p>\n<p>A postcard dedicated to one of the most iconic objects of Marchigiano popular culture: small, apparently fragile, but able to preserve stories, affection and traditions. Because all it takes is saying:<strong>&#8220;Jemo a Loreto.&#8221;<\/strong> And in the Marche, everyone already understands the rest.<\/p>\n<p><strong>Product details<\/strong><br \/>\nIllustrated postcard printed on 350 gr matte coated paper.<br \/>\nSize: 16.5 \u00d7 12.5 cm.<br \/>\nHigh-quality print, perfect to send, collect or use as a small decorative artwork.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A postcard that tells the story of the Marche through a word, an expression, a fragment of identity. <strong>A small linguistic landscape to send, collect or hang.<\/strong><\/p>\n<p><strong>Jemo a Loreto<\/strong> tells the story of one of the most iconic traditions of the Marche: <strong>going to collect blessed water<\/strong>. A gesture that brings together faith, family memory and a sense of belonging, preserved in the famous little bottles that have lived for generations in Marchigiano homes, cars and drawers.<\/p>\n<p><strong><em>Pocket-size devotion, full-size belonging.<\/em><\/strong><\/p>\n","protected":false},"featured_media":22742,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[672,826],"product_tag":[834,854],"class_list":["post-22743","product","type-product","status-publish","has-post-thumbnail","product_cat-now-i-tell-you","product_cat-cartoline-en","product_tag-motelodico-en","product_tag-cartoline-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Postcard Jemo a Loreto | MarcheLove<\/title>\n<meta name=\"description\" content=\"Illustrated MarcheLove postcard dedicated to the tradition of Loreto\u2019s blessed water. 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