{"id":22745,"date":"2026-06-19T16:24:20","date_gmt":"2026-06-19T15:24:20","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/postcard-gnenoccia\/"},"modified":"2026-06-19T16:24:20","modified_gmt":"2026-06-19T15:24:20","slug":"postcard-gnenoccia","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/postcard-gnenoccia\/","title":{"rendered":"Postcard &#8211; Gnenoccia"},"content":{"rendered":"<h3><strong>Gnenoccia<\/strong><\/h3>\n<p>Some words are not only used to communicate. They are used to protect. <strong>Gnenoccia<\/strong> comes from the expression <strong>&#8220;non gli nuoccia&#8221;<\/strong> (\u201cmay it not harm him\/her\u201d) and belongs to the popular tradition of the Marche. It was said after giving a compliment, especially to a child, as a small protective formula against the evil eye.<\/p>\n<p><em>&#8220;Gnenoccia quanto \u00e8 bellu.&#8221;<\/em><\/p>\n<p>A simple expression carrying an ancient idea: when something is especially beautiful, lucky or loved, it is better to protect it from envy and bad fortune.<\/p>\n<p>This postcard comes from <strong>WhatYouSay by MarcheLove<\/strong>, a research project exploring language and local identity: not the classic postcard landscape, but a <strong>landscape of words<\/strong>, made of beliefs, everyday gestures and collective memory.<\/p>\n<p>Behind <strong>Gnenoccia<\/strong> lies a worldview passed down through generations, where language becomes a form of care. A word almost whispered, able to transform a compliment into a protection.<\/p>\n<p>A small fragment of popular culture that tells how, in the Marche, even words can become lucky charms.<\/p>\n<p><strong>Product details<\/strong><br \/>\nIllustrated postcard printed on 350 gr matte coated paper.<br \/>\nSize: 16.5 \u00d7 12.5 cm.<br \/>\nHigh-quality print, perfect to send, collect or use as a small decorative artwork.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A postcard that tells the story of the Marche through a word, an expression, a fragment of identity. <strong>A small linguistic landscape to send, collect or hang.<\/strong><\/p>\n<p><strong>Gnenoccia<\/strong> is a traditional protective word said after sincere compliments. An ancient way to protect what is beautiful, precious or lucky from the evil eye and envy.<\/p>\n<p><strong><em>If it&#8217;s too good to be true&#8230; we whisper. Just to be safe.<\/em><\/strong><\/p>\n","protected":false},"featured_media":22744,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[672,826],"product_tag":[834,854],"class_list":["post-22745","product","type-product","status-publish","has-post-thumbnail","product_cat-now-i-tell-you","product_cat-cartoline-en","product_tag-motelodico-en","product_tag-cartoline-en","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Postcard Gnenoccia | MarcheLove<\/title>\n<meta name=\"description\" content=\"Illustrated MarcheLove postcard dedicated to Gnenoccia, an ancient Marchigiano protective expression against the evil eye and envy...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marchelove.it\/en\/prodotto\/postcard-gnenoccia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postcard Gnenoccia | MarcheLove\" \/>\n<meta property=\"og:description\" content=\"Illustrated MarcheLove postcard dedicated to Gnenoccia, an ancient Marchigiano protective expression against the evil eye and envy...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marchelove.it\/en\/prodotto\/postcard-gnenoccia\/\" \/>\n<meta property=\"og:site_name\" content=\"Marche Love\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheloveshop\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marchelove.it\/wp-content\/uploads\/2026\/06\/cartolina_orizz_gnenoccia.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/\",\"url\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/\",\"name\":\"Postcard Gnenoccia | MarcheLove\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marchelove.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/cartolina_orizz_gnenoccia.webp\",\"datePublished\":\"2026-06-19T15:24:20+00:00\",\"description\":\"Illustrated MarcheLove postcard dedicated to Gnenoccia, an ancient Marchigiano protective expression against the evil eye and envy...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marchelove.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/cartolina_orizz_gnenoccia.webp\",\"contentUrl\":\"https:\\\/\\\/www.marchelove.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/cartolina_orizz_gnenoccia.webp\",\"width\":2048,\"height\":2048},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/prodotto\\\/postcard-gnenoccia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop en\",\"item\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/negozio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hang It\",\"item\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/categoria-prodotto\\\/appendi-en\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Postcards\",\"item\":\"https:\\\/\\\/www.marchelove.it\\\/en\\\/categoria-prodotto\\\/appendi-en\\\/cartoline-en\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Postcard &#8211; 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