{"id":23943,"date":"2023-10-14T15:20:50","date_gmt":"2023-10-14T13:20:50","guid":{"rendered":"https:\/\/www.marchelove.it\/prodotto\/t-shirt-gnenoccia\/"},"modified":"2026-09-07T09:18:20","modified_gmt":"2026-09-07T08:18:20","slug":"t-shirt-gnenoccia","status":"publish","type":"product","link":"https:\/\/www.marchelove.it\/en\/prodotto\/t-shirt-gnenoccia\/","title":{"rendered":"T-shirt Gnenoccia"},"content":{"rendered":"

Gnenoccia<\/h3>\n

Your Marche good-luck charm against the evil eye.<\/strong>There are words that are not simply meant to communicate. They are meant to protect.<\/strong> \u201cGnenoccia\u201d comes from the expression \u201cnon gli nuoccia\u201d and is a word from Marche folk tradition, spoken after a compliment to ward off the evil eye and bad luck. \u201cGnenoccia quanto \u00e8 bellu.\u201d<\/strong> Because when something is too beautiful, too lucky, or simply too loved, in the Marche it\u2019s better not to tempt fate.<\/p>\n

The object: <\/b>Unisex organic cotton T-shirt, hand screen-printed at The Printmaker Studio. Made from 100% combed Ringspun organic cotton, 155 g\/m\u00b2, with a soft contemporary fit<\/b> and a smooth surface that enhances the quality of the print.<\/p>\n

Wearing Gnenoccia<\/strong> means carrying a small folk protection spell with you. For children who are too beautiful, for things that are going a little too well, and for all those times when it\u2019s better not to take any chances.<\/p>\n

If it\u2019s too good to be true\u2026 we whisper. Just to be safe.<\/em><\/strong><\/p>\n

Production:<\/strong> Made at The Printmaker Studio, where words, graphic design and materials come together through traditional artisanal printing techniques.<\/p>\n

About the project \/ Marche Love \u2013 WhatYouSay:<\/strong> This object was born from the WhatYouSay<\/em> research project on language and local identity. Marche Love collections support artistic projects, installations and cultural research.<\/p>\n

Discover the full story \u2192 read the article
\n<\/a><\/p>\n

Local heat. Global beat.<\/p>\n

It\u2019s not just a T-shirt. It\u2019s an attitude.<\/p>\n","protected":false},"excerpt":{"rendered":"

An illustrated T-shirt that tells the story of the Marche through a word, an expression, a fragment of identity. A small linguistic landscape to wear.<\/strong><\/p>\n

Gnenoccia<\/strong> is the traditional Marche word spoken after a compliment to protect something beautiful, precious or lucky from the evil eye and envy. An ancient folk gesture of protection transformed into a wearable amulet<\/strong>.<\/p>\n

If it\u2019s too good to be true\u2026 we whisper. Just to be safe.<\/em><\/strong><\/p>\n","protected":false},"featured_media":22493,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[672,804],"product_tag":[834,678],"class_list":["post-23943","product","type-product","status-publish","has-post-thumbnail","product_cat-now-i-tell-you","product_cat-t-shirts-en","product_tag-motelodico-en","product_tag-short-sleeve","first","instock","taxable","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"yoast_head":"\nT-shirt Gnenoccia - Marche Love<\/title>\n<meta name=\"description\" content=\"Gnenoccia, what a T-shirt! 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