Jemo a piglià l’acqua vene–detta.
Some objects tell the story of a place better than any postcard could. In the Marche, one of them is the small bottle of blessed water from Loreto.
Small, transparent, often decorated with embossed details, little stars, hearts or images of the Madonna of Loreto, it has accompanied the everyday life of thousands of people for generations. You can find it in grandmothers’ homes, drawers, cars, bags and wallets. Sometimes it is used, sometimes it simply stays there — like a reassuring presence.
This postcard comes from WhatYouSay by MarcheLove, a research project exploring language and local identity: not the classic postcard landscape, but a landscape of words and symbols, made of objects, gestures and shared traditions.
“Jemo a Loreto” does not simply indicate a destination. It is a phrase that contains a collective ritual, a family trip, a tradition passed down through generations. A small journey that often ends with returning home carrying bottles to give to relatives, friends and neighbours.
Beyond its religious meaning, these little bottles represent a form of belonging. A bridge between those who stayed and those who left, between family memories and local identity, between the sacred and everyday life.
A postcard dedicated to one of the most iconic objects of Marchigiano popular culture: small, apparently fragile, but able to preserve stories, affection and traditions. Because all it takes is saying:“Jemo a Loreto.” And in the Marche, everyone already understands the rest.
Product details
Illustrated postcard printed on 350 gr matte coated paper.
Size: 16.5 × 12.5 cm.
High-quality print, perfect to send, collect or use as a small decorative artwork.
