Beach Bag – Lo Callo che tte Ffiara
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In the Marche region, it means that the sun doesn’t simply warm you up. It hits you. The graphic design is inspired by a dialect reinterpretation of one of the most iconic songs in post-punk history: Love Will Tear Us Apart. But along the Adriatic coast, the problem starts much earlier.
So our own “translation” could only be:
Love will tear us apart. But Lo Callo che tte ffiara will melt us first.
The grey nautical stripes evoke beach cabins, seaside resorts and sun umbrellas, while the bright red print becomes the midday sun, sun-heated skin and the constant search for shade. A declaration of love for the Marche dialect, music culture and the art of surviving summer.
The item – Beach bag made from recycled cotton with 75% recycled cotton and 25% recycled polyester. Weight 285 g/m², dimensions 49 × 37 × 14 cm. Capacity 26 L. Part of the LO(W)-SEA – Local Summer Chaos Collection. Hand screen-printed with an original MarcheLove illustration. Spacious, durable and ready to follow you through beaches, seaside promenades, markets and strategic escapes in search of cooler places.
About the project / MarcheLove – WhatYouSay: This item originates from the WhatYouSay research project on language and local identity. MarcheLove collections transform living words and expressions into contemporary objects.
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Local heat. Global beat.
It’s not just a beach bag. It’s a lifebuoy.
