Vardascia
In the Marche dialect, Vardascia refers to a young girl, but as often happens with the most interesting words, its meaning goes far beyond its literal definition. This postcard is born from the WhatYouSay by MarcheLove research on language and local identity: not the classic postcard landscape, but a landscape made of words, shaped by people, characters and shared stories.
The word has ancient roots that travel across the Mediterranean and arrive in the Marche region. Over time, it has become the name of a familiar and recognisable figure: a lively, determined young woman, curious about the world and unwilling to stay in her place.
The Vardascia is the one who wants to understand. The one who wants to leave. The one who always comes back with something to tell. She is modern, but aware of her roots. She lives in the present without forgetting where she comes from. She inhabits the world while continuing to recognise herself in the sounds of her own language.
A postcard dedicated to the girls of the Marche, past and present. To those who want to discover the world without ever stopping feeling part of a place. Because a Vardascia can go far—but she always knows where she started from.
Product details
Illustrated postcard printed on 350 gsm matte coated paper.
Size: 16.5 × 12.5 cm.
High-quality print, perfect to send, collect or use as a small decorative artwork.
