Vardasciu
Some words describe a person. Others describe an entire generation. Vardasci is one of them. Common across the areas of Macerata, Fermo and Ancona, this word refers to boys and girls, but behind its sound lies a much longer story. A linguistic journey that crosses the Mediterranean and reaches the Marche, where over time it has become synonymous with youth, energy and restlessness.
This postcard is born from the WhatYouSay by MarcheLove research on language and local identity: not the classic postcard landscape, but a landscape made of words, shaped by people, stories and collective imaginaries.
The Vardasci are the ones hanging around the squares. The ones who stay out late. The ones who leave. The ones who come back.
They are curious, loud, creative and sometimes a little cheeky. They change cities, jobs and plans, yet often keep an invisible connection to their hometown, their community and the place they come from. A postcard dedicated to the young people of the Marche, past and present. To those who dream of going far away and to those who still carry the sound of home wherever they go. Because, in the end, Vardasci never stand still. And maybe that is exactly what makes them special.
Product details
Illustrated postcard printed on 350 gsm matte coated paper.
Size: 16.5 × 12.5 cm.
High-quality print, perfect to send, collect or use as a small decorative artwork.
