Fermo, Saturday, March 8, 2025 Within the Tipicità Festival (Fermo Forum), we presented CTRL+ART+CANC, an event conceived by MarcheLove and promoted by Studio Idee in collaboration with Confartigianato Imprese Macerata-Ascoli-Fermo. An intense and engaging morning, dedicated to those who believe that craftsmanship is not just a trade, but a cultural and identity choice. A manifesto, not just a title: CTRL+ART+CANC is an invitation to “reset the system” of craftsmanship in the digital era:

• CTRL as reclaiming creative control,
• ART as rediscovering the value of manual art,
• CANC as an act of erasing the old to rewrite the future.

The event involved young artisans, creatives, experts, and students, aiming to spark dialogue on how to renew artisanal trades without losing their soul. Thanks to Confartigianato for hosting us and for believing in the cross-pollination of generations, visions, and languages. Thanks to everyone who actively participated, sharing ideas, doubts, questions, and new possibilities. And thanks to those who continue to follow MarcheLove: a project that never stops challenging itself to generate beauty, connections, and a future.