Le Strolleche
The Word – Le Strolleche are not witches.
They are women who know. They know how to read signs, observe the world, listen to people, and preserve knowledge that cannot be found in manuals. Figures who move along the border between experience, intuition, and collective memory. In Marche folk culture, they are wanderers of knowledge: keepers of stories, practices, and languages passed down through time. Their power does not come from authority, but from experience. Not from institutions, but from relationships.
Le Strolleche do not predict the future. They interpret the present.
The Landscape – In the Marche region, the stories of the Strolleche live in villages, homes, and collective memory. They are figures of popular culture, women who observe, understand, and preserve hidden knowledge. A fragment of everyday life that becomes language.
The Translation – Blessed be. Strolleca me.
The Visual Interpretation – A hand-drawn Gothic lettering transforms the word Strolleche into a symbol of knowledge, memory, and cultural resistance. A mark that looks to the past while continuing to create new meanings in the present.
The Object – A small tote bag designed to carry books, notebooks, intuitions, and a little unofficial knowledge. Dedicated to those who keep observing, collecting stories, and tracing paths beyond the maps.
Mini black tote bag in 100% organic cotton canvas, heavyweight fabric 340 g/m², designed to accompany you everywhere. Lightweight, durable, and versatile, it is perfect for concerts, festivals, aperitifs, spontaneous trips, and everyday adventures. To carry your essentials — and a little piece of your personality.
Hand screen-printed artwork, original MarcheLove illustration.
Size:
Height: 21 cm
Length: 26 cm
Width: 10 cm
Project Note / Marche Love – WhatYouSay: This object originates from the WhatYouSay research project on language and territorial identity. Marche Love collections transform living words into contemporary forms.
Discover the full story → read the article
Local heat. Global beat.
Not just a tote bag. A way of being.
