The Word – Le Strolleche are not witches.
They are women who know. They know how to read signs, observe the world, listen to people, and preserve forms of knowledge that cannot be found in books. They move along the border between experience, intuition, and collective memory. In Marche folk culture, they are wanderers of knowledge: keepers of stories, practices, and languages passed down through generations. Their power comes not from authority, but from experience. Not from institutions, but from relationships.
Le Strolleche do not predict the future. They interpret the present.
The Landscape – Across the Marche region, stories of the Strolleche survive in oral traditions, local legends, and everyday language. They embody a way of understanding the world rooted in observation, memory, and lived experience. They are figures suspended between folklore and reality, carrying knowledge that belongs to communities rather than institutions.
The Translation – Blessed Be. Strolleca Me.
The Visual Interpretation – Hand-drawn Gothic lettering transforms the word Strolleche into a symbol of knowledge, memory, and cultural resistance. A visual mark that looks to the past while continuing to generate new meanings in the present.
The Object – Black unisex T-shirt in organic cotton, hand screen-printed at The Printmaker Studio. Made from 100% combed ringspun organic cotton, 155 g/m², featuring a contemporary relaxed fit and a smooth surface that enhances print quality.
Hand-pulled screen print, original MarcheLove illustration.
Project Note / Marche Love – WhatYouSay: This piece originates from the WhatYouSay research project on language and territorial identity. Marche Love collections transform living words into contemporary forms.
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Local heat. Global beat.
Not just a T-shirt. A form of cultural resistance.
