Eh Sci No
The Marchean oxymoron. Some expressions cannot be translated. They can only be experienced. Eh Sci No is one of them. Three words that bring together two opposites: yes and no. Affirmation and negation. Confirmation and doubt. A small linguistic paradox that perfectly tells a certain Marche way of communicating: direct but ironic, practical but full of nuances.
This postcard is born from the WhatYouSay by MarcheLove research on language and local identity: not the classic postcard landscape, but a landscape made of words, built from sounds, intentions and unique ways of interpreting the world.
The meaning of Eh Sci No is not only in the words, but in the tone.
It can mean: “Of course yes.” “Obviously not.” “What kind of question is that?” “Yes, but…” “Come on, don’t be ridiculous.” It depends on how you say it. And that is exactly its power: it is not an answer, it is an attitude.
The sci affirms. The no denies. The eh keeps everything together.
A small impossible balance that tells the Marche ability to live with contradictions: tradition and change, practicality and imagination, reserve and irony. Because in the Marche, even saying yes can need a no. A postcard dedicated to the most brilliant oxymoron of the Marche dialect. And if someone does not understand? The answer is already ready: Eh Sci No!
Product details
Illustrated postcard printed on 350 gsm matte coated paper.
Size: 16.5 × 12.5 cm.
High-quality print, perfect to send, collect or use as a small decorative artwork.
